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Thursday, August 13 • 4:00pm - 4:45pm
The Expanding Role of Marketing in Customer Success LIMITED

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Limited Capacity seats available

The Customer Success vortex continues to exert significant influence on other organizations in the enterprise.  Another way to say it is "Customer Success is eating the enterprise".  As recurring revenue businesses mature, the percentage of bookings/revenue coming from the install base continues to grow and that is shifting company focus from acquisition to retention.  Doing retention well requires both Sales and Marketing to be very tightly aligned with Customer Success and, in many cases, those orgs are becoming part of Customer Success.  Let's talk about it.

Speakers
avatar for Dan Steinman

Dan Steinman

CCO, Gainsight
Dan is Gainsight’s Chief Customer Officer and, in that role, has ultimate responsibility for Gainsight’s customer’s satisfaction and success. Customers are his passion going all the way back to his days as an SE at IBM. Dan’s career includes being a very early employee at... Read More →


Thursday August 13, 2015 4:00pm - 4:45pm EDT
Eliot South

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