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Thursday, August 13 • 2:00pm - 2:45pm
Bitly: Land and Expand, Increasing Revenue with Customer Success FILLING

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In her presentation, Whitney Hillyer, Director of Customer Success at Bitly, will discuss how implementing a “land & expand” model can significantly increase revenue for your organization.  She will dive into the strategies and tactics Bitly employed to accomplish a 267% increase in upsell revenue and a 25% decrease in their churn rate.  Bitly’s Customer Success team now accounts for over 35% of new revenue each quarter.  Topics include:  Hiring and training practices, identifying upsell levels, tiering accounts, goal setting and compensation.
Speakers
avatar for Whitney Hillyer

Whitney Hillyer

Director: Customer Success, Bitly
Whitney Hillyer is Director of Customer Success at Bitly. An expert on the customer journey with a deep understanding of the marketing technology landscape, Whitney has more than five years of experience leading SAAS customer success and client services teams.At Bitly, Whitney’s... Read More →

Thursday August 13, 2015 2:00pm - 2:45pm EDT
Eliot South
  Case Studies

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